Tokyo Smoke
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Director, Loyalty & Marketing

Tokyo Smoke

Brampton Ontario

Salary: Neg Per Hour




Key Responsibilities


  • Lead the company’s loyalty & marketing campaigns, including the generating ideas for roll out and implementation of a promotional program
  • Develop and implement comprehensive 360° marketing strategies to elevate brand salience, affinity, & differentiation.
  • Leads & drives Loyalty & CRM strategies to grow base, visit frequency, sales and engagement of loyalty members.
  • Working with the internal team and analysts, provide data-driven information on which to make decisions, and also proactively identify performance trends and recommendations.
  • Establish annual brand planning cycle to ensure business performance targets are supported by marketing initiatives.
  • Plan and execute marketing initiatives including store campaigns, event activation, sponsorships, and partnership platforms; engage and impact the local community.
  • Initiate and manage A&P budget, tracking spends and reconciling quarterly in line with revenue performance and forecasts.
  • Oversee the execution of marketing campaigns via web, social media, and email channels to drive customer loyalty and engagement.
  • Ensures strong ROI against marketing budgets and spend management.
  • Engage and develop strong social reach and brand voice – Grow our social audience and engagement.
  • Anticipate future trends, explore new technologies and create marketing initiatives that reflect the changing environment.
  • Lead website upgrades and performance, implementing strategies to increase web traffic, minimize bounce rates and increase ecommerce revenue and our SEO positioning
  • Supervise and coach all creative design work ensuring legal, social responsibility and brand positioning compliance remains in line with business strategies.
  • Act as the organization’s agent towards external parties such as media, external stakeholders and potential clients and build strategic partnerships
  • Lead & develop a deep understanding of the data and analytics requirements of Tokyo Smoke in Canada, in order to build the function in such a way that it will support the retention and loyalty of customers.
  • Manage the marketing data, reporting and analytics strategy for the loyalty program.
  • Maximize Tokyo Smoke’s understanding of retail customer behaviors through identification of loyalty trends, insights and recommendations that will inform strategy and enhancements to marketing programs.
  • In collaboration with internal teams, clearly define scope of campaign, objectives/targets, content development and measurement strategy with a focus on pre and post campaign analysis and data collection. Utilize campaign performance data to compile insights, takeaways, and key learnings to share with stakeholders.
  • Oversee and maintain key customer and program dashboards aligned to KPI’s
  • Manages direct relationship with CRM partner
  • Other duties as assigned

Qualifications


  • Post- secondary education in Business and/or Marketing
  • Minimum of 5 years of related experience
  • Proficient with the Microsoft Suite of tools
  • Experience in a highly-regulated industry is preferred
  • Expertise in social media marketing essential
  • Event planning experience will be considered a strong asset
  • Strong written, verbal and presentation skills
  • Proven strategist, with experience creating marketing plans and seeing them through to execution
  • An entrepreneurial spirit, with a proven ability to innovate and seek out new opportunities
  • A dedicated influencer, highlighting the brand through on-site engagement with retail owners, customers and staff
  • Ability to inspire a marketing strategy with senior leaders by generating and implementing new ideas
  • Excellent problem solving and analytical skills and the ability to make decisions to move forward
  • An engaging and highly approachable personality with the ability to relate to different stakeholders, consumers and partners
  • Demonstrated skills in multi-tasking, time management and organization
  • A confident, focused attitude combined with the desire to grow and learn new things
  • Ability to manage ambiguity in a fast-paced environment
  • Driven by data-focused decision- making skills
  • Proven ability to organize, plan and manage multiple priorities and projects under tight deadlines.
  • Ability to work in a dynamic environment with minimal supervision

 

Job Overview

Posted Date: 10 Dec 2023

Location: Brampton Ontario

Salary: Neg Per Hour

Company Information

Tokyo Smoke, is your nearest legal recreational cannabis retailer offering flower, pre-rolls, vapes, edibles, beverages, topicals, extracts, oil, capsules, sprays and all cannabis related accessories. Try our click & collect service and enjoy an easy shopping experience as you discover which CBD or THC strain is best for you through our intent categories of Go, Rise, Equalize, Ease, and Pause. Our cannabis educational specialists in-store are also trained to help you make a well-informed decision about your consumption, so give us a call, join a Group Info Sesh, or book a 1 on 1 to learn more.

Name: Tokyo Smoke

Web: https://dutchie.com/

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