Manager, Brand Marketing
Samsung Electronics
Mississauga Ontario
Salary: Neg Per Hour
Our
Perks
- Fantastic employee discount on
all Samsung products
- Competitive Salary and
Performance based incentive plan for all levels
- Employer paid Medical and
Dental coverage from day one
- Group RRSP plan that helps you
save for the future
- Free on-site gym to get your
sweat on
- Subsidized Cafeteria; including
free Starbucks coffee/latte machine
- 4-day in-office work schedule
Monday through Thursday – with Friday remaining a flex day to work
remotely
- Tuition Reimbursement to keep
you learning/Access of Samsung U for 24/7 online learning
- Employee Referral program- we
want great talent like you!
- Virtual Pet Care-to ensure the
well-being and health of your beloved furry companions!
- Additional Well Being Days for better work life-balance!
Responsibilities
- Develop and execute business
& consumer Marketing Strategies that align to divisional goals and
objectives
- Collaborate with multiple
cross-functional departments to plan, develop and execute fully integrated
and strategic marketing campaigns that support on-going business needs.
Ensure alignment among key stakeholders
- Leads IMC strategy, creative
development and execution for the Mobile portfolio across all consumer
touch-points including traditional and non-traditional mediums including,
but not limited to, broadcast, print, in-store, digital/social media,
loyalty initiatives, promotion, events and support PR efforts
- Leverage Marketing Intelligence
insights to optimize strategy and executional elements
- Project manages the executional
detail of these plans including budget management and IMC timelines to
ensure timely implementation
Role and Responsibilities
- Develop marketing briefs that
clearly articulate communication objectives and success criteria to inform
and direct agency and partner IMC development
- Manage multiple agencies and
partners (internal and external) to concept, develop and execute all
creative and messaging that is relevant to target audiences and specific
communication channels
- Act as the champion for brand
integrity and compliance in all materials
- Provide liaison with HQ,
NAHQ/SEA or third parties to source marketing assets, best practices
- Estimate scope of work, prepare
budgets, and create plan proposals (PPs) and execution orders (EOs) as
part of the planning and approval process
- Review key programs to ensure
ROI targets are achieved
Knowledge, Skills and
Abilities Required
- Relationship building,
collaboration, proactivity, a results focus, proven ability to manage to
key business indicators
- Understanding of consumer
trends, insights, passion points and media content consumption behaviors
- Knowledge of consumer trends
and the ability to identify implications for business to capture new
consumer opportunities
Technical IMC Skills
Required
- Creative Concept Evaluation:
Ability to evaluate creative concepts and executions based on creative,
strategic alignment and shopper impact
- Agency Management: Knowledge of
methods or techniques used and ability to inspire agency performance
- Creative Brief Development:
Knowledge of the creative brief development process
- Strategic Selling: Ability to
listen to various points of input, and sell a vision of the work through
knowledge of brand and creative strategy
- Strong organizational skills:
Ability to project manage complex and time sensitive campaigns
- Inclusive and collaborative –
driving teamwork and cross-team alignment
- Up to date with the latest
trends and best practices in marketing and measurement; understands how to
scale marketing efforts
- Strong analytical skills and
data-driven thinking to connect digital and in-person marketing tactics
using data
- Ability to adapt and thrives in
a quickly changing business environment
Skills and Qualifications
- A Bachelor’s degree in
Marketing or related academic field is an asset
Proven Marketing
Capability
- Strong understanding of
consumer marketing principles in brand management, retail and online
channels
- Must have Microsoft Office
Suite of PC software applications experience with Excel, Word, and
PowerPoint preparation skills
- Capable of creating and
maintaining a complex Marketing Strategy, Plans and Programs
Experience
- Minimum 5 years of experience
in consumer brand management
- Demonstrated career progression
within past 12-18 months
- Experience must include proven
performance in creative brief writing; original & adapted advertising
creative & media plan development and digital/social marketing savvy
- Working in a matrix environment
within a function supporting a key sales division
Competencies
- Strong interpersonal skills,
able to interact comfortably with a wide range of levels in organizations:
from senior executives to support staff within and outside of the company
- Strong oral and written
communications skills, presentation skills
- Must be highly self-motivated,
personally & professionally resilient and capable of working
independently and collaboratively
- Must be capable of planning,
organizing and prioritizing multiple and simultaneous projects and
assignments
- Bilingual (Canadian French, English) preferred
Job Overview
Posted Date: 22 Mar 2024
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
Samsung Electronics Co., Ltd. is a South Korean multinational major appliance and consumer electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is currently the pinnacle of the Samsung chaebol, accounting for 70% of the group's revenue in 2012.
Name: Samsung Electronics
Web: https://www.samsung.com/