Digital Marketing Specialist
trios Collage
Mississauga Ontario
Salary: Neg Per Hour
What you’ll be doing:
- Provide input and recommendations on
business processes from the data analysis.
- Plan, develop and execute a wide variety
of digital marketing tactics and campaigns, including online advertising,
website strategy and design, social media, and Google Ads across all
digital platforms.
- Lead ongoing management of internal
digital marketing lead generation campaigns.
- Manage Google Ads Campaign and vendors.
- Manage relationships with 3rd Party
Digital lead generation vendors.
- Develop digital display campaigns
including Google Display Network, Facebook, Instagram, LinkedIn, Digital
Audio, and YouTube.
- Test various creative, messaging, and
tactics to optimize results…CTR, Conversions, CPL.
- Enhance and optimize page conversions
across various programs and different websites.
- Manage online campaign budgets, monthly
estimations and schedules.
- Manage analysis, site analytics, metrics
and campaign reporting.
- Summarize analysis and communicate
findings effectively to marketing team.
- Compile and analyze data and metrics and
present formal recommendations.
- Manage month-end lead reconciliation
reporting to vendors.
- Post analysis of all tactics to determine
effectiveness and opportunities to enhance outcomes.
- Develop reports to analyze complex data
sets using SQL queries and MS Excel to support business requirements of
internal departments.
- The duties and responsibilities listed
above are intended only as illustrations of the various types of work that
may be performed. The omission of specific statements of duties does not
exclude them from the role expectations if the work is similar, related,
or a logical assignment to the position.
What you bring to the position:
- Bachelor’s Degree or diploma in
Marketing, Digital Marketing, or related field.
- Three (3) years of experience in digital
marketing and analytics.
- Minimum of three (3) years of paid
search/SEM marketing.
- Experience delivering digital campaigns.
- Strong knowledge of Google Analytics
- Experience with Google Ads, LinkedIn Ads
and Facebook Advertising (certifications strongly preferred).
- Experience using statistical analysis
software and database communicators (SPSS, SQL etc.)
- Experience in performing A/B testing of
creative, copy, landing pages etc.
- Keyword research and experience
estimating campaign size and budget.
- Knowledge of SEO and SEO research tools
such as SEMrush, Ahrefs, Google Search Console, Screaming Frog and Goggle
Trends
- Advanced SQL reporting and VBA skills.
- Very strong in Microsoft Excel and
excellent analytical skills.
- Proven experience delivering a variety of
digital assets, including rich media online ads, micro sites and social
media applications.
- Solid understanding of web metrics, digital analytics with the ability to generate, analyze and interpret data.
Job Overview
Posted Date: 29 May 2024
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
At triOS College Business Technology Healthcare, we offer 37 different programs within 6 cutting-edge faculties. Define your future with a career in one of Ontario’s growing industries. Our programs offer half-day, weekend, and evening classes to help fit an education into your schedule.
Name: trios Collage
Web: https://www.trios.com