Marketing Manager

The Mentholatum Company of Company, Ltd.

Niagara Falls Ontario

Salary: Neg Per Hour

KEY DELIVERABLES

• Development and implementation of brand strategies, in line with Global company objectives.
• Developing the marketing strategy for new and existing products/brands. Working with R&D all driven by consumer insights.
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and trade marketing.
• Manage and own brand P&L Statements with direct responsibility for achieving Gross Sales, Contribution Margin, Advertising and Promotion, and Operating Income targets.
• Monitor, track, and analyze results of marketing initiatives to drive efficiencies.
• Analyze and report on brand P&L statements monthly to deliver against budget targets.
• Working closely with the company’s Senior Sales Manager; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Ensure that the marketing objectives are implemented successfully by the marketing team.
• Manage social media/digital presence and direct programs to improve digital marketing reputation and recognition.
• Undertake continuous analysis of competitive environment and consumer/category trends.
• Own Canadian innovation/brand ideation, and key lead for Product Commercialization meetings.
• Provide monthly reports on all aspects of your business and be the communication hub to ensure flawless execution of your plans.
• Develop your Direct Report and work closely and productively with your cross functional team to achieve success.

PRIMARY RESPONSIBILITIES

• Marketing
• Develop Annual and 3 Year Brand/Portfolio Plans and Budgets.
• Oversee implementation of marketing initiatives.
• Manage, analyze and report on the brand P&L statements monthly to deliver against budget targets.
• Provide Monthly Advertising and Promotional Expense Forecasts.
• Work with Global Marketing and R&D teams to identify and commercialize innovation/New Brands funnel.
• Attend monthly new product development meetings online or at Head Office.
• Work with external agencies to develop and execute brand strategic, advertising and promotional plans.
• Monitor, track, and analyze results of marketing initiatives to drive efficiencies.
• Cross Functional team leader for core initiatives / cross functional meetings.
• Analyze AC Nielsen, POS Data and consumer trend data to leverage insights and modify plans as required to optimize and adjust marketing campaigns accordingly.
• In conjunction with the Sales Manager, understand and react to short- and long-term pressures of top-line sales performance and impact on operating profit.
• Grow brand share on a National basis.

Sales / Customer Marketing – working in conjunction with Senior Sales Manager on:

• Customer Budgets / Sales Goals and developing customer specific activity plans.
• Customer and Channel Specific Go to Market strategies as required.
• Opportunities (i.e. customer specific innovation / trade marketing).
• Category Business Reviews and New Business Launch presentations with top customers.
• Execution of Trade Marketing Initiatives with key accounts.

People Development

• Train and develop direct report leveraging weekly or monthly meetings and the PRDP tools in a positive and supportive manner.
• Actively participate in company Town Hall Meetings to share insights and key learning to help engage and motivate all employees.

The Ideal Candidate

Characteristics / Skills and Qualifications

• University Degree in Marketing or Business
• Minimum 5 years of progressive brand management experience (in CPG, F&B, or OTC)
• Ideally looking for candidates that have worked with traditional retail customers such as Shoppers Drug Mart and Walmart.
• Demonstrated Strong Project Management and Cross Functional Team Leadership skills required
• Strong analytical skills and ability to convert insights into actions and recommendations
• Problem-solving and analytical skills to interpret sales performance and market trend information and act/react accordingly
• Ability to multi-task and the ability to thrive in a changing environment with tight timelines
• Strong working knowledge of Microsoft office (Excel (pivot tables) and PowerPoint)
• Familiarity with ACNielsen and POS tools, etc
• Previous managerial experience
• Must have a valid Canadian Passport and ability to travel to the USA
• Some travel may be required (ex, agencies, vendor, trade shows, Mentholatum subsidiaries)

Additional pay

• Bonus pay

Benefits

• Dental care
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Wellness program

Schedule

• Monday to Friday

Application question(s)

• Do you have Consumer Packaged Goods Experience?

Education

• Bachelor's Degree (preferred)

Experience

• Marketing: 5 years (required)

Work Location: In person

Job Overview

Posted Date: 11 Dec 2024

Location: Niagara Falls Ontario

Salary: Neg Per Hour

Company Information

The Mentholatum Company of Company, Ltd.

Name: The Mentholatum Company of Company, Ltd.

Web: https://www.mentholatum.com/

Apply