Marketing Manager
Goeasy
Mississauga Ontario
Salary: Neg Per Hour
What will you be doing?
- Develops
and executes comprehensive marketing strategies for easyhome to support
business growth, customer acquisition, and retention goals. This includes
leading the development and execution of a robust event and promotional
calendar, planning, implementing, and evaluating marketing and promotional
campaigns that drive in-store traffic and sales.
- Anticipates
marketing and industry trends and customer needs to inform marketing
campaigns and promotional efforts.
- Collaborates
with stakeholders across operations, purchasing, retail, and finance to
align objectives with business priorities.
- Ensures
consistent and compelling messaging across all marketing channels,
including in-store, digital, web, flyer, and lifecycle channels.
Recommends, tests, and optimizes the channel mix to ensure full
optimization of the budget towards data-backed results.
- Works
with the internal marketing team and cross-functional stakeholders on
project management of sales events/campaigns, new product launches, or
product updates, including managing cross-functional department
requirements to execute effectively.
- Owns
the direct mail and printed flyer program for easyhome, including
analytics, model optimization, creative testing, and exploration of new
customer lead sources and opportunities.
- Builds
relationships with field employees (store staff, regional managers,
divisional vice presidents) to help drive customer-facing marketing
initiatives and support local marketing programs at the store level.
- Manages
relationships with internal and external business partners/stakeholders,
including external agency partners, operating in an IAT model to move
creative development and media campaigns forward.
- Analyzes
market data, sales trends, and campaign performance to identify
opportunities for growth.
- Leverages
data insights to refine marketing strategies and maximize ROI.
- Tracks
KPIs to measure the effectiveness of marketing efforts and presents
actionable insights to stakeholders.
- Manages
the budget to drive the highest possible ROI on marketing spend.
What experience do you have?
- Holds
a Bachelor’s degree in Marketing, Business Administration, Commerce, or a
related field.
- Has
5+ years of experience in retail marketing with a proven track record of
driving results.
- Demonstrates
proven experience in value proposition development and adherence, with a
strong understanding of creative strategy and a keen eye for design.
- Shows
demonstrated success in planning and executing impactful promotions and
campaigns.
- Possesses
exceptional communication and influencing skills, with experience
presenting to leadership.
- Maintains
a data-driven mindset with expertise in analyzing performance metrics and
optimizing campaigns using Google Analytics and MicroStrategy.
- Is
proficient in digital marketing tools; experience with SFMC (Salesforce
Marketing Cloud) is an asset.
- Displays
strong organizational skills, with the ability to set and meet deadlines.
- Builds
relationships at all levels of the organization, with the ability to
present ideas and solutions to a range of audiences, including senior
leadership.
- Is a strong team player, with a willingness to jump in and do what it takes to get the job done.
Job Overview
Posted Date: 11 Dec 2024
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
Our vision is to provide everyday Canadians a path to a better tomorrow, today. We are one of Canada’s leading non-prime consumer lenders, offering a full suite of products including unsecured and secured loans as well as point-of-sale- financing. Our mission is to help people who have been denied credit by the banks and other traditional financial institutions get access to the credit they need as we help them improve their credit scores and graduate to prime lending rates.
Name: Goeasy
Web: https://www.goeasy.com