Digital Marketing Specialist
Excelitas Technologies
Mississauga Ontario
Salary: Neg Per Hour
Main Responsibilities:
- Develop
and execute digital marketing programs per the annual marketing plan and
in response to programs as they arise through the normal course of the
year. Ensure program execution is on-strategy and promotes the
organization’s products and capabilities across appropriate channels to
drive awareness, engagement and ultimately, result in lead generation.
- Provide
digital support to all global marketing activities as prioritized and
directed under the guidance of the Digital Director. This may include
websites, email marketing and marketing automation, social media, PR
activities, analytics and reporting, language site facilitation, SEO/PPC,
CRM campaign support, Product information Management (PIM) system support
and integration to website.
- Collaborate
with internal stakeholders to plan and develop email campaigns including
identifying target audiences or segmentation lists, creating content (copy
and creative), email scheduling and final execution via marketing
automation system (Account Engagement); generate regular reporting on
campaign metrics.
- Develop,
refine, and deploy new web content and updates in collaboration with
internal stakeholders; maintain website and ensure content is current,
accurate and optimized. Support new web integrations from M&A
activities and web enhancements.
- Manage
content calendar for social media channels such as LinkedIn, Instagram, X,
and Facebook, etc. and liaise with various internal stakeholders for input
and provide support to agency for execution.
- Make
recommendations to optimize web content, email communications and lead
nurturing programs, and social media based on performance metrics and best
practices.
Requirements:
- University
Degree in Business Administration, Marketing or Communications coupled
with 3-5 years relevant work experience in marketing
- Proficiency
in Website Management and Content Management systems (CMS) with 2-4 years’
experience (Drupal is an asset)
- Email
Marketing and Marketing Automation with 2- 4 years’ hands-on experience
(Pardot/Account Engagement is an asset).
- Strong
English written/copywriting and oral communication skills.
- Strong
attention to details and organizational skills.
- Working
knowledge of Customer Relationship Management systems (CRM); Salesforce is
preferred.
- Experience
in concept development, strategic creativity, and content development.
- Campaign
performance reporting, campaign insights, quantitative and qualitative
metrics.
- Track
record of utilizing web analytics, paid search/social media channels.
- Proficiency
in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint); Adobe
Creative Suite is a plus.
- Proactive
and able to work with minimal supervision.
- Excellent
interpersonal skills.
- Ability
to work under pressure and multitask, as well as on-going prioritization
of activities.
- Demonstrated
ability to work cross functionally and globally within an organization.
- Ability
to work well in a teamwork environment.
- Enthusiastic
and committed.
- Technical
aptitude and an understanding of products and markets being served.
- Possess
a resourceful, creative, and hands-on approach to brand building and
problem solving.
- Familiarity
with Optics, Lighting, Imaging and Photonics industries is a plus.
- Knowledge of B2B markets is a plus.
Job Overview
Posted Date: 23 Dec 2024
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
Excelitas Technologies Corp Excelitas is the leading provider of advanced, life-enriching technologies that make a difference, serving global market leaders in the life sciences, advanced industrial, next-generation semiconductor, aerospace and defense end markets.
Name: Excelitas Technologies
Web: https://www.excelitas.com