Marketing Performance Specialist
Amplifon Americas
Mississauga Ontario
Salary: Neg Per Hour
Key Responsibilities:
- Work
with stakeholders throughout the organization to identify opportunities
for leveraging company data to drive business solutions (particular focus
on Marketing and IT stakeholders).
- Design
and implement processes to ensure data quality and data enrichment.
- Mine
and analyze data from company databases to drive optimization and
improvement of customer insights.
- Design,
implement and monitor the marketing attribution model for all marketing
channels
- Assess
the effectiveness of CRM, Digital, brand, media and advertisement
activities
- Translate
data insights into compelling and to the point recommendation and output
for marketeers and other stakeholders
- Leads
regular marketing customer funnel forecasting process and monitors
business
- Develop
custom data models and algorithms to apply to data sets.
- Use
predictive modeling to increase and optimize customer experiences, revenue
generation and other business outcomes.
- Coordinate
with different functional teams to implement Business KPI dashboards and
monitor outcomes.
- Develop
processes and tools to monitor and analyze model performance and data
accuracy.
- Provides
data to forecast all main funnel events (test, trial, sales, ASP) and
product mix also at clinic level.
- Conducts
ongoing category and product level analysis.
- Extracts
data to create ad-hoc analyses that enable deeper understanding of
customer segments, marketing campaigns, business trends and channel
performance.
Preferred Experience and Skills:
- Excellent
written and verbal communication skills for coordinating across teams,
able to translate complex data into meaningful insights
- A
drive to learn and master new technologies and techniques
- Experience
using statistical computer languages (R, Python, SLQ, etc.) to manipulate
data and draw insights from large data sets would be appreciated
- Fluency in English language
Job Overview
Posted Date: 31 Dec 2024
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
We are the nation’s leading independent hearing benefits administrator, partnering with local, regional, and national health care organizations As a global leader in hearing health care, we work with health and ancillary plans to ensure their members get back to better hearing.
Name: Amplifon Americas
Web: https://corporate.amplifon.com