Brand Marketing Manager
FanDuel
Mississauga Ontario
Salary: Neg Per Hour
THE GAME PLAN
Everyone on our team has a part to play
- Analyze consumer insights via first- and third-party
data to develop effective marketing campaigns to increase player
engagement and retention.
- Shape the brand positioning, communication, and
creative strategy across all consumer touchpoints.
- Provide thought-leadership on how best to steer the
casino business to attain critical objectives
- Work closely with the product and content team to
understand player behaviour to optimize delivery of our reasons to believe
within the marketplace.
- Collaborate with multiple cross-functional departments
to plan, develop, and execute fully integrated and strategic marketing
campaigns that support on-going business needs.
- Stay current on market trends and industry activity and
ensure the broader marketing team is informed of critical nuances.
- Proactively seek new opportunities to further the
casino brand across content, partnerships, and media
- Measure and report performance of all marketing
campaigns, and assess ROI and KPIs, while building a reporting structure
that distributes these metrics among key stakeholders.
- Collaborate closely with the FanDuel
Sportsbook team to develop and execute cross-sell opportunities.
THE STATS
What we're looking for in our next teammate
- 5+ years of relevant experience building brands
- Bachelor's degree preferred
- Proven ability to innovate and create differentiating,
proprietary marketing programs to build brand leadership
- Data-driven thinker, paired with a creative mind
- Experience in building partnerships, and developing
both internal and external relationships
- Demonstrated ability to navigate a highly regulated and
complex industry
- Multi-channel campaign and partnership experience
across traditional, digital/social across a local and national footprint
- Able to plan, organize, and prioritize multiple and
simultaneous projects and assignments.
- Excellent communication skills, both written and verbal
- Strong understanding of brand impacts on financial
performance & customer behavior
- Understanding of iGaming category considered an asset
PLAYER BENEFITS
We treat our team right
From our many
opportunities for professional development to our generous insurance and paid
leave policies, we're committed to making sure our employees get as much out of
FanDuel as we ask them to give. Competitive compensation is just the beginning.
As part of our team, you can expect:
- An exciting and fun environment committed to driving
real growth
- Opportunities to build really cool products that fans
love
- Career and professional development resources to help
you refine your game plan for owning and driving your career and
development
- Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
Job Overview
Posted Date: 01 Jan 2025
Location: Mississauga Ontario
Salary: Neg Per Hour
Company Information
FanDuel
Name: FanDuel
Web: https://www.fanduel.com/