Marketing Manager
GOINTERGRATED Groups of Companies
Oakville Ontario
Salary: Neg Per Hour
Key Responsibilities:
- Develop
and implement comprehensive marketing strategies to promote our services.
- Lead
digital marketing initiatives, including content marketing, email
campaigns, and social media to drive lead generation, brand awareness and
partnership development
- Collaborate
with Sales and Development team to align marketing efforts with sales
objectives and drive customer acquisition
- Manage
the company’s brand strategy and ensure consistent messaging across all
platforms and materials.
- Conduct
market research and competitive analysis to identify trends, customer
needs, and business opportunities.
- Oversee
the creation of high-quality marketing materials, including brochures,
website content (social media, blogs), advertisements, presentations, case
studies and other sales collateral.
- Analyze
marketing performance, track KPIs, and report on the effectiveness of
marketing campaigns.
- Manage
and optimize the marketing budget, ensuring cost-effective allocation of
resources.
- Plan
and coordinate company participation in industry events, trade shows, and
sponsorships.
Qualifications:
- Bachelor’s
degree in Marketing, Business, or a related field
- 5
years of experience in marketing, in the transportation, logistics, or
supply chain industry.
- Experience
in and a solid understanding of e-commerce, logistics, warehousing, LTL,
FTL,
- Proven
ability to develop and execute successful marketing strategies that drive
growth and customer engagement.
- Understanding
of regulatory and compliance considerations within the transportation
industry
- Strong
understanding of digital marketing tools and techniques, including email
marketing, and social media platforms.
- Experience
with market research and data analysis to measure campaign effectiveness.
- Strong
project management skills with the ability to manage multiple initiatives
simultaneously.
- Excellent
communication, collaboration, and leadership skills.
- Creative,
results-driven, and able to think strategically.
- Dynamic,
well spoken, confident demeanor with Public Relations and/or public
speaking experience
- Proficiency in marketing automation tools, CRM software, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
Job Overview
Posted Date: 15 Jan 2025
Location: Oakville Ontario
Salary: Neg Per Hour
Company Information
World-class transportation leadership across industries and across the ocean.
Name: GOINTERGRATED Groups of Companies
Web: www.gointegratedgroup.com