Corporate Marketing Manager
Geotab
Oakville Ontario
Salary: Neg Per Hour
How you'll make an impact
- Responsible
for designing, building, implementing, managing and reporting on global
horizontal integrated campaigns and their associate workflows, including
ownership of the campaign planning workbook and strategic annual campaign
plans to drive new customer acquisition, existing account expansion, and
retention of existing customer base.
- Collaborate
and guide agencies, vendors and other internal departments executing
advertising planning, full funnel content, social media, success stories,
sponsorships, events, webinars, podcasts, and channel/partner program
support, so that campaign objectives can be met effectively.
- Partner
with Product Marketing, Product Management, Segment Marketing, Channel
marketing, and Regional marketing to develop a strong command of sales
pipeline, strategic business objectives, revenue targets, product roadmap
and overall impact of the global corporate marketing strategy, and
budgets.
- Develop
compelling corporate product GTM launch (tier 1-4) materials,
collaborating cross-functionally to enhance growth trajectory and bolster
global brand visibility, including counter measures to deploy.
- Identify
corporate horizontal marketing strategies and establish long term
marketing objectives along with short term tactics within the assigned
corporate horizontals e.g. electric vehicles, sustainable fleet solutions,
fleet performance and operational efficiency etc.
- Become
a subject matter expert within the assigned corporate horizontals and
leverage competitive/market analysis to create differentiated campaigns
and messages that clarify Geotab distinctive competencies and value
proposition to attract right-fit leads.
- Support
Geotabs annual customer and partner conference "Geotab Connect"
with integrated campaign plans and programs.
What you'll bring to the role
- 5-8
years of previous experience in telematics/connected transportation
solutions, IoT, or comparable industry, and B2B IT or software industry or
comparable industries.
- Previous
experience in electric vehicles, sustainable fleet solutions, fleet
performance and operational efficiency or comparable technology and/or
solutions is an asset.
- Demonstrated
global marketing strategy development and execution with measurable
outcomes and data-driven and analytical approach to decision-making.
- Proficient
in account-based marketing (ABM) and persona targeting high value
prospects with ABM platforms such as 6sense, Demandbase or Zoominfo
preferred.
- Entrepreneurial
mindset and comfortable in a flat organization.
- Must
stay relevant to technology, and should have the flexibility to adapt to
the growing technology and market demands.
- Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud.
Job Overview
Posted Date: 28 Jan 2025
Location: Oakville Ontario
Salary: Neg Per Hour
Company Information
Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards.
Name: Geotab
Web: https://www.geotab.com/